About Us

Building Pakistan Through Human Development

Ataleeq Foundation is working to transform Pakistan — one student, one school, one community at a time.

Our Foundation

Ataleeq Foundation

We are a Pakistani human development organisation with a single belief — that a nation grows when its people grow. Our work spans early childhood education to career counselling, covering the full journey of a student's life.

Meraaj is our flagship career counselling platform — built to solve Pakistan's career guidance gap at scale, for students, schools, and families nationwide.

Our work has been recognised internationally — winning the Gold Award at Retail Congress MENA 2025, organised by the Middle East Council of Shopping Centres & Retailers (MECSR).

Our Mission

Nation development through human development — empowering every Pakistani student with the tools, knowledge, and guidance to reach their potential.

Our Vision

A Pakistan where no child is left without quality education, and no student chooses the wrong career path simply due to lack of guidance.

Our Approach

Data-driven, research-backed, and deeply rooted in the Pakistani context — everything we build is designed for real impact on the ground.

Gold Award — MECSR 2025

Our SIMT career counselling programme has been recognised with the Gold Award at Retail Congress MENA 2025 — an international competition organised by the Middle East Council of Shopping Centres & Retailers (MECSR).

Impact So Far

Numbers That Matter

20,000+

Students Assessed

38+

Schools Partnered

20,000+

Reports Generated

96%

Satisfaction Rate

Our Platforms

Multiple Initiatives, One Purpose

Under the Ataleeq Foundation umbrella, we run several human development projects — each targeting a different stage of a student's life.

Meraaj Flagship

Pakistan's leading career counselling and assessment platform. Psychometric tests, MI assessments, intelligent reports, and school dashboards — all in one place. This is our primary focus and most impactful platform.

Fun4Learn

A preschool and child development system designed to give young children the best possible start — through play-based, structured early learning experiences.

Ataleeq Pakistan

Our community and institutional outreach arm — connecting educators, institutions, and communities to create a broader ecosystem of human development across Pakistan.

Meraaj Focus

Why Career Counselling Is Our Priority

Pakistan produces hundreds of thousands of graduates every year — but the majority enter university without any clarity on their strengths or direction. The result is wrong degrees, wasted years, and deep regret.

Meraaj was built specifically to solve this. It combines modern psychometric science with school-level collaboration, giving students, counsellors, and families the data they need to make confident decisions.

The Problem

Millions of students choose careers based on parental pressure or peer influence — not on their actual strengths. No school has adequate counselling tools.

Our Solution

Data-driven MI assessments, intelligent career-matching reports, and school dashboards that give counsellors real tools — replacing guesswork with science.

Who We Serve

Students, families, school counsellors, and institution administrators — all unified on one platform, built for Pakistan.

Our Values

What We Stand For

Integrity

We build honest, science-backed tools. No fluff — every assessment and report is grounded in validated methodology.

Innovation

We bring modern technology and design to Pakistan's education sector — raising the bar for what school tools can look like.

Accessibility

We design for Pakistan — affordable, Urdu-aware, and built to work in schools across cities and towns, not just elite institutions.

Impact First

Every feature we build, every school we partner with — the single question we ask is: does this genuinely help a student's future?

Ready to Transform Career Guidance in Your School?

Join schools across Pakistan already using Meraaj to help students find their path with confidence.